LORETO BAY: LAST PEARL BY THE SEA.

Five communities were set aside by the Mexican government 20-years ago to be center piece of the country's Tourism industry. They included Cancun, Ixtapa, Los Cabos and Huatulac. The last is Loreto, a fishing village of 12,000 inhabitants just 700 miles south of San Diego. Unlike her four sisters, the environment will be the focus at The Village of Loreto Bay, a 8,000 acre development that will feature 6000 single homes and condominiums.

Pre-construction prices start at $300,000 dollars for a small unit and up to $2.5 million for custom beach front homes, about half the price of a comparable place in California. Developer Jim Grogan, CEO of the Loreto Bay Company in Scottsdale, Arizona has partnered with the Trust for Sustainable Development in Victoria British Columbia. David Butterfield is the President of the Trust and the Chairman of Loreto Bay Company.

Loreto Bay is Butterfield's dream community. Every effort is being made not to "Cabolize" this new development. No automobiles, high rises, or fast-food restaurants will be allowed in the villages. They will be constructed along 3-miles of beach front property at the Sea of Cortez, going back to the Sierra de la Giganta mountains. Construction will be done in 5 phases and take 10 years. Upon completion, there will be a golf course, beach club, shops and an artisan village, all within walking or biking distance of the residences. The five thousand undeveloped acres will be held as a natural preserve, featuring trails for hiking, cycling and horseback riding. Farming and organic orchards will be encouraged. The old fears of buying in Mexico have been eradicated now that the country has changed its laws related to foreign ownership. The Mexican government placed Baja in a restricted zone, where non-Mexicans can buy property through a renewable 50-year bank trust where a Mexican bank holds the title to the property and the foreign buyer is the trust beneficiary.

For baby boomers, Loreto Bay offers an opportunity to get in on the ground floor of a community that is still relatively affordable, It's also one that embraces the values of their generation: concern for the environment, sustainability and a community of vibrant, educated inhabitants who measures quality of life by factors other than the dollar. It's also rather unique in that the builders are your neighbors. It's a place where they have chosen to live.

Early sales have been brisk; five hundred units have already been sold. American buyers have snatched up 70 percent of the units with Canadians taking the other 30. Just 90 minutes from Los Angles on a non-stop flight, Loreto Bay offers the best that man and nature can offer this side of Eden.


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